Recurring donation revenue projector
Set your current monthly donors, their average gift, and a monthly churn rate to see what a year of recurring support is worth — gross, and after Stripe's 2.9% + 30¢. It's a conservative view: it projects only the donors you have now. No sign-up; the math runs in your browser.
At 50 monthly donors giving $15 and 5% monthly churn, this cohort brings in about $6,895 over a year in gross donations. After Stripe's per-charge fee you net roughly $6,557, and after CrowdCreate's flat $20/mo ($240 for the year) about $6,317.
| Month | Active donors | Gross | After Stripe fee |
|---|---|---|---|
| 1 | 50 | $750 | $713 |
| 2 | 48 | $713 | $678 |
| 3 | 45 | $677 | $644 |
| 4 | 43 | $643 | $612 |
| 5 | 41 | $611 | $581 |
| 6 | 39 | $580 | $552 |
| 7 | 37 | $551 | $524 |
| 8 | 35 | $524 | $498 |
| 9 | 33 | $498 | $473 |
| 10 | 32 | $473 | $450 |
| 11 | 30 | $449 | $427 |
| 12 | 28 | $427 | $406 |
A deliberately conservative model: it projects only the donors you have today and assumes none are replaced — real programs add new donors, so treat this as the floor, not the ceiling. Stripe's 2.9% + 30¢ per charge applies to every monthly gift and goes to Stripe; CrowdCreate adds nothing on top and stays $20/mo no matter how large your recurring base grows. Estimates only.
Why recurring revenue is worth projecting
A monthly giving program is the most predictable income most fundraisers can build. A modest monthly pledge, repeated and retained, outweighs a one-time gift over a year — and because the income recurs, you can plan against it instead of starting from zero with every campaign.
The two levers that move this projection most are your average gift and your churn. Nudging the gift up a little and keeping donors from quietly lapsing — often just a matter of retrying failed cards and staying in touch — both compound across twelve months.
Common questions
Does this assume I gain new donors?
No — it deliberately projects only the donors you have today, decaying by your churn rate, and assumes none are replaced. Real programs add new monthly donors over time, so treat the projection as a conservative floor rather than a forecast.
What's a realistic monthly churn rate?
It varies widely, but many recurring-giving programs lose a few percent of monthly donors each month, often to expired cards as much as active cancellations. Lowering churn — by retrying failed charges and keeping donors engaged — compounds powerfully over a year.
Are fees included?
The 'after Stripe fee' column applies Stripe's standard 2.9% + 30¢ to each donor's monthly charge — that fee goes to Stripe. CrowdCreate adds nothing on top and stays a flat $20/month no matter how large your recurring base grows.
Build your recurring base on your own site
Offer a monthly option on your own site, on your own Stripe, for a flat $20/mo — no cut taken from recurring gifts, however large your base grows.
Start your fundRelated: how to start a monthly giving program and the donation fee calculator.