How to promote your donation page

Email is still the workhorse

For most fundraisers, email drives more donations than any other channel, because it reaches people who already chose to hear from you. A direct appeal to your existing list — supporters, past donors, friends of the cause — almost always outperforms a public post to strangers. Start there before anything else.

The link should be unmissable: a clear button or line near the top, not buried at the bottom. And one email is rarely enough — most people who give do so after more than one ask, often a reminder. Spacing a few messages over a couple of weeks is normal and effective, not pushy.

Put the link where people already are on your site

Your own website is prime real estate you already own. A donate link in the main navigation, a widget on your homepage or a dedicated page, and a mention in your site footer all catch people at the moment they're thinking about you. If the donation happens right there on the page, you lose no one to a redirect.

Don't make people hunt. The most common mistake is a donation option that exists but is three clicks deep. If someone lands on your site wanting to give, they should see how within a few seconds.

• A donate link in your main navigation.
• A widget on your homepage or a clear, dedicated donation page.
• A persistent link in your site footer, on every page.

Social and your newsletter

Social posts reach beyond your existing supporters, but they convert less reliably than email — people scrolling aren't in a giving mindset. Use social to tell stories and point to the page, not as your only ask. A specific story with a single clear link does better than a generic 'please donate.'

If you publish a newsletter, your footer is quietly valuable: a standing donate link rides along on every send, reaching engaged readers without a dedicated appeal. Even platforms that block custom code can carry a plain link to a hosted donation page.

Ask repeatedly without nagging

The fear of asking too often holds back more fundraisers than over-asking ever hurts. People are busy and miss things; a reminder is a service, not a nuisance, when it's tied to a real reason — a deadline, a match, a milestone, a story. Give each ask a reason to exist and the repetition feels natural.

Gratitude balances the asks. Mix updates and thank-yous in with the appeals so your audience hears from you about more than money. Supporters who feel appreciated give again; supporters who only ever get asked tune out.

One link, everywhere

Promotion is easier when the destination is simple and consistent. With CrowdCreate, the donation can live as a widget on your own site and as a hosted page at crowdcreate.app/c/your-name that works anywhere you can post a link — email, social, a newsletter footer. The money lands in your own Stripe account regardless of where the donor came from, at a flat $20 a month with no cut taken (Stripe's 2.9% + 30¢ per gift applies and goes to Stripe).

Common questions

How CrowdCreate works

1. 1

   Sign up free and connect Stripe

   Create your account and link your own Stripe account. It takes about ten minutes.

2. 2

   Paste the snippet on your site

   Drop one line of code onto your own page — or share your hosted CrowdCreate page if you don't have a site.

3. 3

   Funders pledge

   Money lands in your own Stripe account. We take no cut of what your funders give.

Your money goes straight to your own Stripe account — CrowdCreate never holds it, and takes no cut of donations.